Product code: LG OLED77ZG16LA
LG OLED77G16LA 77" New OLED Evo
77 inch OLED Evo 4K Ultra HD HDR Smart TV Freeview Play Freesat
£3,099.00





















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The sleekest ‘Gallery’ design meets class-leading OLED Evo picture technology, with the LG OLED77G16LA.
New OLED Evo
It’s hard to improve on LG’s stunning OLED panels, but that’s exactly what they’ve done with the OLED Evo. The most significant improvement to OLED since 4K HDR, OLED Evo delivers brighter and more dynamic images through the use of a new luminous element. Detail and clarity are enhanced, pushing the LG OLED77G16LA even further ahead of the competition.
Ultra-slim Gallery design with built-in wall bracket
At just 24.1mm thick, this OLED TV looks stunning. The sleek ‘Gallery’ design takes pride of place in your room without dominating it. To make the most of those slim good looks, the OLED77G16LA comes with a built-in, flush-fitting wall bracket. This not only saves you the cost of buying a wall bracket, it also means that you get a bracket that’s dedicated to this specific model, meaning it fits absolutely flat to the wall.
Optional table stand
If you prefer to mount your TV on a table, optional feet are available as an extra cost option. The slimline feet complement the ‘Gallery’ style. Click here to see matching stand.
LG’s powerful new processor - Alpha 9 Gen 4
Capable of automatically detecting and optimising the content you’re watching, LG’s powerful Alpha 9 Gen 4 processor is at the heart of making this TV a spectacular performer. Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. The processor on this 77 inch LG TV also drives the brilliant AI Picture Pro and AI Sound Pro.
AI Picture/Sound Pro for professional sound and vision
Using a huge database of over one million visual date points, AI Picture Pro uses deep-learning algorithms to recognise content, remove noise and optimise the picture. AI Sound Pro leans from more than 17 million audio data points, identifying voices, effects and frequencies. From here, it optimises the sound by genre, giving a more natural sound quality.
Ultimate detail - Dolby Vision IQ
For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.
HDR made better, with HDR10 Pro
LG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture.
See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.
Game Optimiser with HFR, VRR and ALLM for a gaming advantage
Game Optimiser utilises a dedicated gaming menu, letting you select and control specific gaming features, such as Reduce Blue Light, Prevent Input Delay, VRR and AMD FreeSync. Equipped with a full HDMI 2.1 interface (all four sockets), this LG TV gets the very best from your choice of gaming source. ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.
4.2 speaker system, AI Sound Pro and Dolby Atmos compatible sound
Featuring a built-in, 4.2 speaker system, the OLED77G16LA offers a more immersive sound than the lower models. Power is also up 50% to 60 watts – giving a rich, room-filling sound. Using AI algorithms, AI Sound Pro up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound and enhanced dialogue. With a Dolby Atmos processor built-in this LG 77” TV decodes Atmos sound tracks - giving you the potential for an even more enveloping sound.
Welcome home - LG webOS 6 for the best in smart TV
Widely regarded as one of the best smart TV platforms, LG’s webOS system just keeps getting better. The latest webOS 6 uses your viewing history to recommend a range of shows and movies from across various apps. An improved home page offers improved graphics, with dedicated info and search boxes.
Magic Remote made better
LG’s Magic Remote has always led the field for simple, gesture and voice control. The latest version retains this, while offering direct keys for popular streaming services and a new, cleaner style. Netflix, Amazon Prime Video, Disney + and Rakuten TV are all now just the touch of a button away. Google Assistant and Amazon Alexa also get dedicated buttons for simply voice recognition.
The hub of your home entertainment
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.
If you’re looking for the very best on TV design and performance, your search stops here.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
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Screen: OLED
Screen Size: 77"
Screen Technology :OLED
Picture Quality: LED Backlight
OLED
Local Dimming: Yes - OLED pixel
Motion Processing: OLED Motion Pro
Pixel Resolution: 3840 x 2160
HDR: Yes
HDR Formats: Dolby Vision, Dolby Vision IQ, HDR10
Panel Bit Depth: 10 bit
Panel Bit Depth: 10
Panel Frequency: 40Hz - 120Hz
Panel Frequency: 100Hz
Display: Screen Resolution: 4K Ultra HDSmart Features
Apple AirPlay: Yes
BBC iPlayer: Yes
Full Web Browser: Yes
Gesture Control: Yes (Magic Remote)
Netflix 4K Streaming: Yes
Processor
Quad Core Processor: Yes - a9 Gen4
Smartphone control: Yes
TV Catch Up
Freeview Play
Voice Activated TV: Yes
Connectivity
ARC - Audio Return Channel: Yes (eARC)
Bluetooth: Yes
Digital Audio Output: Yes - Optical
DLNA Compliant: Yes
HDMI: 4 (HDCP 2.2 - 4)
HDMI 2.0: Yes (HDMI 2.1 x 4)
Headphone Socket: Yes
USB: 3
Wi-Fi: Yes
Tuner
Analogue Tuner: Yes
TV Tuner: Freesat, Freeview
Twin Tuners: Yes
Audio: Speakers: Yes
Features
USB Recording: Yes
USB Video Playback: Yes
Energy Consumption
Energy Efficiency Rating: G
Power Consumption - Standby: 0.5
Energy - kWh/1000h :171
Energy - HDR rating: G
Energy - HDR kWh/1000h: 304
Energy - Label Rating: GDimensions
Dimensions excluding stand WxHxD: 1721 x 991 x 24
Dimensions including stand WxHxD: 1721 x 1050 x 323 (optional)
Maximum Stand Width (mm) :1623 (optional)
Outer Box Dimensions WxHxD :1895 x 1130 x 228
Wall Mount Required: Built-in
Weight: Kg 39.4/40.2 (Without/With Optional Stand)
Accessories
Remote Control
Stand: Optional -
LG Televisions
Sleek design, patented technology and innovative features; LG TVs can transform the way you watch television. LG OLED, NanoCell, UHD and LED TV screen deliver high resolution picture quality, unrivalled colour depth and incredible contrasts. Choose from a range of screen sizes, from 32 to 88 inches, to suit your home.
OLED R
The world's first and only rollable TV has arrived. Groundbreaking technology not only reimagines what a TV is capable of, it revolutionizes the way you use your space. With out-of-this-world picture quality combined with LG's new extraordinary rollable technology lets you step into the future every time you use your TV. A screen as thin as paper rolls into a state-of-the-art sound system. This unbelievable display is only possible with OLED's self-lit pixel technology.
SIGNATURE OLED R is a work of art fit for your luxury lifestyle, with a TV that appears when you need it and disappears when you don't. The display rolls out to three different heights — each with a unique purpose, all with a stylish look that complements your space.
OLED TVs
OLED TVs make movies and boxsets incredible. Packed with 4K detail and in the deepest shades of black. Fast-paced action stays smooth. Explore LG OLED TVs today.
NanoCell TVs
Nano Cell TVs are LG's best LED 4K & 8K TVs. They deliver incredible picture quality to your living room – no matter where you sit. Tiny pixels are packed together tightly, filtering out dull shades and creating bright and vivid colour from any angle. Movies and boxsets in 4K HDR look incredible on Nano Cell televisions – benefiting from the high dynamic range palette of more than one billion colours, and the added depth and detail of 4K resolution. Fast-paced next-gen games and live sport remain smooth as well, thanks to the powerful picture processing in Nano Cell TVs. Experience adrenaline-fuelled action on the racetrack with zero motion blur.
ULTRA HD 4K TVs
A new standard of high definition, Ultra HD is the future of TV. With a stunning 8.3 million pixels enjoy the incredibly vivid and flawless picture quality of ULTRA HD TV from LG
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